Wiggle Town Lunchbox Privacy Policy

Effective date: November 10, 2026

Wiggle Town Lunchbox is a text message service for parents and guardians who pack school lunches. It is operated by Identrio Inc ("we", "us"). This policy explains what we collect, why we collect it, and what we do with it.

Who the service is for

Wiggle Town Lunchbox is for adults aged 18 or older. We do not message children, and we collect nothing directly from children. The parent or guardian gives us all information.

What we collect

• Your mobile phone number.
• Your child's first name and age.
• Allergies and school food rules that you tell us.
• The times at which you want lunchbox prompts.
• The food items that you pack, and how much of each item came back.
• Photos of the lunchbox that you choose to send.
• The text messages that you send to us, and the time of each message.

How we use it

• To send you lunchbox prompts, confirmations, packing tips and a weekly summary.
• To read the lunchbox photos that you send, so that we can list the items and estimate how much came back.
• To operate, protect and improve the service.

We do not use your information for advertising. We do not sell your information.

Text messaging

You opt in by texting LUNCH to our number, or by entering your mobile number in the sign-up form on our website and ticking the consent box. We keep a record of your consent: your number, the time, and the consent text you agreed to. Message frequency varies, about 4-6 messages per school day. Message and data rates may apply. Reply STOP at any time to cancel. Reply HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Service providers

We use service providers only to operate Wiggle Town Lunchbox. They process information for us and not for their own marketing:

• A messaging provider that delivers text messages.
• A database provider and a hosting provider that store and run the service.
• AI model providers that read the lunchbox photos you send. Send photos of the lunchbox only. Do not send photos that show people.

We can also disclose information if the law requires it.

How long we keep it

We keep your information while you use the service. If you ask us to delete it, we delete your account information, your child's information, your lunchbox history and your photos within 30 days.

Your choices

• Reply STOP to stop all messages.
• Email us to see, correct or delete your information.

Security

We limit the information we collect, and we protect it with access controls and encryption in transit. No system is fully secure.

Changes

If we change this policy, we will update the effective date on this page. For an important change, we will also tell you by text message.

Contact

Identrio Inc · support@identrio.com

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